Sofia, Bulgaria, January twenty fourth, 2024, Chainwire
AdEx, a pioneer in digital promoting know-how, is unveiling its newest innovation – the ZK focusing on engine – set to be built-in into AdEx quickly after the platform launches in Q2 2024.
AdEx ZK emerges as a trailblazer in privacy-preserving promoting, addressing a vital want within the promoting area that has lengthy struggled with discovering a fragile steadiness between safeguarding consumer privateness and sustaining the utmost accuracy in focusing on. On this panorama, AdEx ZK is about to revolutionize the trade by providing a groundbreaking answer — full consumer privateness with out compromising the excessive accuracy required for focused promoting.
AdEx ZK is a focusing on engine throughout the AdEx platform that makes use of in-situ processing know-how to course of knowledge instantly on the customers’ units, enabling them to retain full management over their knowledge. By doing so, AdEx ZK adheres to zero-knowledge ideas, making certain no consumer info is disclosed throughout advert matching and complies with present and future privateness laws.
To harmonize consumer privateness and optimize advert efficiency, AdEx ZK employs user-curated advertisements. On this strategy, customers actively select their most popular advert classes and, in flip, are incentivized to view advertisements. This boosts consumer engagement and enhances general marketing campaign outcomes by fostering a extra customized and rewarding promoting expertise.
AdEx ZK presents distinct benefits for each advertisers and customers. Advertisers get pleasure from compliance with privateness legal guidelines, decrease charges, transparency in marketing campaign outcomes and spending, in addition to entry to extremely focused and responsive audiences. Customers, alternatively, stay in full management over their knowledge, can select the advertisements they see, and likewise obtain rewards for viewing advertisements.
This progressive focusing on strategy is poised to make an impression within the digital promoting area by addressing key trade challenges:
- Lack of Information Privateness and Third-Get together Cookies Phasing Оut: AdEx ZK refrains from gathering any consumer knowledge for the advert matching course of, making certain full consumer privateness and compliance with privateness legal guidelines. With Third-Get together Cookies phasing out, advertisers face challenges focusing on the proper viewers, worsening efficiency, and growing advert spending.
- Advert Fatigue: The introduction of user-curated advertisements empowers customers to pick out their advert class preferences, enhancing engagement and consumer consideration. Customers are additionally rewarded with ADX tokens for viewing advertisements.
- Excessive Charges: By establishing direct connections between advertisers and publishers, AdEx ZK considerably reduces charges. Advertisers profit from charges as little as 7% (or 4% with ADX tokens), a notable discount from the usual 25-30%.
“AdEx’s Zero Data Concentrating on Engine is altering how digital promoting works. We shift focus to giving customers full management over the promotional content material they devour and protecting their knowledge personal. Then again, advertisers profit from higher focusing on and advert efficiency due to user-curated advertisements and reward incentives. This isn’t only a novel technological strategy – it’s the beginning of an period the place customized advertisements and consumer privateness go hand in hand.” mentioned Dimo Stoyanov, COO and Co-Founder at AdEx.
By the introduction of AdEx ZK, AdEx seeks to revolutionize the digital panorama, introducing a novel strategy to the functioning of digital promoting and amplifying the management customers have over the content material they’re uncovered to. It is a shift in the direction of a user-centric digital promoting ecosystem, fostering a extra participating and harmonious interplay between advertisers and customers.
AdEx represents a next-generation ad-tech answer aiming to handle and proper a few of the most outstanding inefficiencies of the internet marketing trade, resembling advert fraud, lack of transparency in reporting, and consumer privateness. Based in 2017 as a decentralized advert trade, AdEx has pivoted to a Demand-Facet Platform (DSP) catering to the wants of Web3 advertisers. This transformation permits them to entry untapped audiences of potential crypto customers by means of programmatic promoting. Noteworthy platform benefits embrace minimal charges (simply 7% for launching a marketing campaign), premium publishers, cost choices in stablecoins, and enhanced safety.
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