McDonald’s recent cryptic post on X has sparked widespread speculation, with fans and investors attempting to decode the brand’s message.
The short video, posted Tuesday, hints at a potential announcement on November 18, leading some to believe it could signify the return of all-day breakfast.
Others, however, suspect a collaboration with the popular NFT project Doodles, a theory that has led to a notable rise in NFT trading activity for the collection.
What was the post about?
On Tuesday, McDonald’s shared a brief animated video on Instagram featuring a smiley face, the date “11/18,” and a purple backdrop.
The video includes a McDonald’s hash brown alongside a coffee cup marked “hot contents.” After a pink hand removes the cup, a coffee ring is left behind, forming a smiley face with one eye positioned outside the outline.
The video also includes original audio, with lyrics suggesting “waking up beside you,” leading some to speculate that McDonald’s could be hinting at the return of its all-day breakfast menu whilst other suspect a potential collaboration with Doodles, a popular NFT project.
How did this impact the NFT market?
Following the release of McDonald’s post, trading volume for Doodles NFTs surged significantly.
According to CoinGecko data, trading volume for the collection rose by 565% over a 24-hour period, reaching 766 $ETH. This surge was further fueled by a post from Guillaume Huin, Senior Marketing Director at McDonald’s, who hinted at an upcoming “collaboration” with a “superb fan base,” intensifying speculation around the NFT connection.
The potential link to McDonald’s also led to a 33% increase in the floor price of Doodles NFTs, which rose to 2.71 $ETH within the same 24 hours. The speculation around a possible collaboration with McDonald’s has drawn notable attention within the NFT community.
The official details of McDonald’s post are set to be revealed on November 18, leaving the public waiting to see if the announcement will involve an all-day breakfast revival, a digital collaboration, or another surprise altogether.