VALR, Africa’s main crypto change by commerce quantity, has named Ben Caselin as its chief advertising and marketing officer (CMO). The appointment, the change notes, is a part of their drive for international adoption.
VALR appoints Ben Caselin as CMO
Since its inception in 2018, VALR, a crypto change primarily based in South Africa, has expanded to grow to be one of many main crypto exchanges within the continent.
To additional the enlargement, Ben Caselin who beforehand held govt positions in distinguished exchanges primarily based in Hong Kong and the United Arab Emirates (UAE), has been appointed CMO.
Caselin can also be a daily speaker at international conferences and his business insights are printed in a number of media retailers.
His appointment was praised by Farzam Ehsani, the co-founder and CEO of VALR, who mentioned:
“VALR is thrilled to welcome Ben Caselin as our CMO. Ben’s in depth expertise in driving development, coupled along with his dedication to advancing the adoption of Bitcoin in rising markets, aligns completely with VALR’s mission to contribute to the creation of a monetary system that underscores the oneness of humanity.”
Talking on his appointment, Ben Caselin mentioned:
“VALR stands out as a values-driven firm with an unwavering dedication to integrity, high quality, and safety, not like something I’ve seen earlier than. With revolutionary buying and selling pairs, an skilled know-how crew, visionary management, and providing probably probably the greatest API buying and selling environments on this planet for skilled crypto merchants, I consider VALR is well-positioned to grow to be a critical international participant.”
He additional acknowledged that VALR’s imaginative and prescient aligned along with his mission, and he appears to be like ahead to working with the crew to boost their market place, offering an environment friendly service to customers across the globe.
Strategic partnerships and regulatory approvals
VALR has processed over $10 billion price of buying and selling quantity, serving over 900 company and institutional shoppers.
The change additionally has greater than 500k lively retail clients whereas sustaining its safety and efficiency protocols.
VALR is backed by Coinbase Ventures, Pantera Capital, and Avon Ventures. Furthermore, it has obtained approvals to conduct crypto operations in Europe.
The change is actively pursuing operational licenses in Mauritius and Dubai, with preliminary Dubai Digital Property Regulatory Authority (VARA) approvals within the pipeline.
VALR launched its perpetual buying and selling options, being the primary change to launch Bitcoin and USDT perpetual futures paired with the South Africa rand (ZAR).
The transfer would additional improve VALR’s place as an revolutionary participant within the crypto house, offering customers with the chance to conduct ZAR-denominated trades.
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